Have you ever wondered where some of our current fashion trends originate? One day you're wearing baggy jeans and an oversized corduroy button-up, and the next day, those outfits are no longer "in."
Fashion trends are heavily influenced by the public relations industry, and vice versa. Fashion public relations firms concentrate on obtaining earned media placements by promoting brands. This earned media coverage can come from broadcast, print, or online media outlets.
The fashion industry has taken on a whole new look in the last year. People began dressing differently in response to the pandemic after the Centers for Disease Control and Prevention advised them to stay at home and avoid social contact for the majority of 2020. People are spending more time at home due to online job operations and events, so there is a new emphasis on comfort and athleisure.
To remain relevant and adhere to customers' greatest fashion desires, brands are forced to keep up with the socioeconomic environment. Some of today's fashion trends, according to TheTrendSpotter, reflect influential decades in the past. Retro '80s streetwear, such as oversized shoulder pads, has recently made a comeback, and public relations may be the reason.
Instagram influencer marketing is a $1.7 billion industry with no signs of slowing down. Fashion designers and brands have partnered with social media accounts with large followings in recent years. When influencers promote specific products, they are compensated with gifts or monetary benefits.
Amy Jackson is a popular Instagram fashion influencer. She has over 700,000 followers and regularly posts outfits, blogs, and product links. She receives endorsements from various clothing stores to support her chic and trendy closet full of neutral colours and athleisure items. Jackson leverages public relations tools on Instagram by linking each piece of clothing to its store and marketing her online blog, which provides a more in-depth look at her thoughts on fashion trends.
As an industry, public relations can create a narrative for and position a brand in the minds of consumers. As a result, a closer examination of public relations strategies and earned media reveals how agencies can differentiate brands from their competitors.
The role of public relations has the ability to propel trends forward or set them back in comparison to others that emerge. What will be the next big thing, you ask? That is entirely related to public relations.